The internet is like a crucial part of living for most of the people in 2019. We are so much related to the internet for different works that it is really hard to imagine a single day in life without it for most of us.As of January 2019, around 4.4 billion of the total world population were active internet users.
With such a great percentage of people using the internet, it can be really beneficial to spread your business with the help of the internet.
The main way of spreading your business with the help of the internet is online websites, emails, and social media advertisements and messenger chatbots.
Among this, the Facebook messenger is the most useful option because according to a survey more than 1.3 billion people use Facebook messenger on a regular basis to talk to friends, families, and businesses.
Facebook Messenger retargeting is definitely the most appropriate way to increase your business online.
Retargeting customers is easy, here’s how you can do this with Facebook messenger
Facebook messenger has over 1.3 billion active users worldwide so targeting customers with Facebook messenger is always more profitable.
Smart-insights did a survey to compare email open and click-through rates with those of the Facebook Messenger.
It was found that Facebook messenger has a 286% higher open rate and 768% higher click-through rates.
Facebook Messenger retargeting can be done in mainly two ways.
Let’s now discuss them
Advertisements in Facebook Messenger
You can reach and find more customers with the help of Facebook messenger advertisements.
Facebook messenger advertisements can have special call-to-action buttons that can help the interested audience reach directly to the destination you want them to go (i.e. your product page or something related to your product).
Most people are really comfortable with the messenger UI and this can really help you to have a good conversion rate.
Types of Facebook Messenger Advertisements
There are three types of Facebook Messenger Advertisements.
1. Click-to-Messenger Ads
This type of advertisement is basically used to build a new subscriber list and to attract new customers.
This is the most popular ads and is also most commonly used by businesses.
These ads can help you to start a new messenger conversation by directly redirecting you to Facebook messenger from the Newsfeed (without opening any other 3rd Party URLs).
Click-to-message ads are like normal Facebook messenger ads with the only difference being the included call-to-action button saying “Send Message” or “Get Started”.
2. Sponsored Ads
These ads are used for re-engaging with people who are already subscribers.
These are direct messages from your business and will appear in the messenger inbox of your subscriber.
It has the same experience as receiving Facebook messages from a friend.
3. Messenger Home Placement Ads
These type of ads show up inside the messenger home and not inside any particular message or Facebook newsfeed.
You can also use call-to-action buttons in these ads to take a person to a predefined destination URL or in a messenger conversation.
Messenger ads are really a great way to target people and increase the sales of your business.
You can monitor the performances of your ads with the help of Ads Manager and you can get a better picture of how they are performing.
Facebook Messenger Chatbot
After all the discussions about Facebook Messenger, Ads one thing should be kept in mind that it is really time-consuming to install Pixel in every client’s websites.
Facebook messenger chatbots can really help you to retarget your customers. Chatbots are nothing but an automated messaging system that uses AI to have a conversation with people, understand their problem, give them a solution, or to execute some task.
Facebook Messenger Chatbot and business
In 2019 people don't like to wait to get a service and long waiting time can irritate people and you may lose customers.
Companies have to be really accurate and efficient to grab customers. And the faster and more efficient you are to a potential customer more is the chance of you grabbing the deal.
According to Harvard Business Reviews,
"Firms that tried to contact potential customers within an hour of receiving a query were nearly 7 times as likely to qualify the lead (which we defined as having a meaningful conversation with a key decision maker) as those that tried to contact the customer even an hour later—and more than 60 times as likely as companies that waited 24 hours or longer."
Facebook Messenger chatbots are the most appropriate solutions to this problem. They can reach out to a customer in a matter of seconds and can extract leads.
Using Facebook Messenger Bots as an advertisement tool helps you create a special and personalized experience with the client and also a 1:1 ratio conversation ratio.
Like you can use this Facebook Messenger bot called Ecart.chat to retarget your potential clients.
With the help of Messenger advertising, your business conversation approach will feel natural and make the customer more comfortable while using your service or buying your product.
In 2019, Messenger chatbots are smart enough to extract leads and information about the client and thus creating a possibility of producing personalized offers for the clients as per their needs.
Using Facebook Messenger chatbots can help you to access great local traffic. You can approach the local traffic with deal-based offers. This will boost your company sales and will increase the local awareness of your business.
Using Facebook Messenger Advertisement for retargeting and remarketing is a brilliant idea. You can re-reach people with specially tailored messages.
Customized messages give you an opportunity to start a meaningful business conversation with having a greater chance of a conversion.
CONCLUSION
Facebook Messenger Chatbots guides the user through the process in a lucid manner and moreover, Messenger supports payments that means you can complete the purchase without even leaving Facebook and this is the thing that should really be considered. Chatbot advertising has huge significant impacts on business growth and Facebook messenger retargeting. Facebook Messenger is the perfect platform for fast and effective retargeting and remarketing and with the help of chatbots, the possibilities are even bigger.